Tourism and social marketing /

Hall, Colin Michael,

Tourism and social marketing / C. Michael Hall. - London: Routledge, 2014. - xii, 294 pages : illustrations ; 25 cm.

Includes bibliographical references (p. 244-288) and index.

1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour
3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing
5.The Craft and Practice of Social Marketing
6.The Demarketing of Tourism Attractions, Activities and Destinations
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues
9.Sustainable Consumption and Social Marketing
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?

9780415576666 (pbk) 9780203854259 (ebk)


Tourism.
Social marketing.
BUSINESS & ECONOMICS / Consumer Behavior.
TRAVEL / General.

910.688 / MIC/T
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