Tourism and social marketing / (Record no. 2620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01298cam a22002174i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415576666 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203854259 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 910.688 |
| Item number | MIC/T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hall, Colin Michael, |
| 245 10 - TITLE STATEMENT | |
| Title | Tourism and social marketing / |
| Statement of responsibility, etc. | C. Michael Hall. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 294 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 244-288) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour <br/>3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing <br/>5.The Craft and Practice of Social Marketing <br/>6.The Demarketing of Tourism Attractions, Activities and Destinations <br/>7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues <br/>9.Sustainable Consumption and Social Marketing <br/>10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? |
| 650 #0 - SUBJECT | |
| Keyword | Tourism. |
| 650 #0 - SUBJECT | |
| Keyword | Social marketing. |
| 650 #7 - SUBJECT | |
| Keyword | BUSINESS & ECONOMICS / Consumer Behavior. |
| 650 #7 - SUBJECT | |
| Keyword | TRAVEL / General. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 10/06/2016 | 910.688 MIC/T | P43856 | 10/02/2023 | 25/04/2019 | General Books |