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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Michael R. Czinkota, Charles J. Skuba.

by Sheth, Jagdish N., ed | Czinkota, Michael R., ed | Skuba, Charles J., ed.

Series: (Legends in marketing)Material type: Text Text Publication details: New Delhi: SAGE, 2012Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8 SHE/L.

Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Patrick J. Duparcq.

by Sheth, Jagdish N., ed | Duparcq, Patrick J., ed.

Series: (Legends in marketing)Material type: Text Text Publication details: New Delhi: SAGE, 2012Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8 SHE/L.

Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, William L. Wikie.

by Sheth, Jagdish N., ed | Wikie, William L., ed.

Series: (Legends in marketing)Material type: Text Text Publication details: New Delhi: SAGE, 2012Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8 SHE/L.

Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Paul N. Bloom.

by Sheth, Jagdish N., ed | Bloom, Paul N., ed.

Series: (Legends in marketing)Material type: Text Text Publication details: New Delhi: SAGE, 2012Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.8 SHE/L.

An introduction to social media marketing/ Alan Charlesworth.

by Charlesworth, Alan.

Material type: Text Text Publication details: London: Routlege, 2015Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.872 CHA/I.

Corporate communication: a marketing viewpoint/ Klement Podnar.

by Podnar, Klement.

Material type: Text Text Publication details: New York: Routledge, 2015Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.45 POD/C.

Corporate social responsibility in the global business world/ edited by Asli Yuksel Mermod, Samuel O. Idowu

by Mermod, Asli Yuksel | Idowu, Samuel O.

Material type: Text Text Publication details: New York: Springer, 2014Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 338.4 MER/C.

Business to business marketing management: a global perspective/ Alan Zimmerman and Jim Blythe

by Zimmerman, Alam | Blythe, Jim.

Edition: 2nd ed.Material type: Text Text Publication details: New York: Routledge, 2012Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.804 ZIM/B.

Customer relationship management/

by Buttle,Francis.

Material type: Text Text Publication details: Oxford: Routledge, 2014Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.812 BUT/C.

Marketing management: a decision -making approach/

by Venugopal,pingali.

Material type: Text Text Publication details: Los Angeles: Sage, 2010Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 VEN/M.

Sales forecasting management: a demand management approach/ John T. Mentzer and Mark A. Moon

by Mentzer,John T | Mentzer,John T | Moon,Mark A.

Edition: 2nd.ed.Material type: Text Text Publication details: New Delhi: Response Book, 2009Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.818 MEN/S.

Services marketing/ K. Rama Mohana Rao

by Rao, K. Rama Mohana.

Edition: 2nd ed.Material type: Text Text Publication details: Chennai: Pearson, 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 RAO/S.

Destination competitiveness, the environment and sustainability: challenges and cases / edited by Andres Artal-Tur, Metin Kozak.

by Artal-Tur, Andrés.

Material type: Text Text Publication details: UK: CABI, 2016Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 910.68 TUR/D.

Food tourism: a practical marketing guide / John Stanley, Linda Stanley.

by Stanley, John.

Material type: Text Text Publication details: UK: CABI, 2015Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 641.013 STA/F.

Rural tourism and enterprise: management, marketing and sustainability / edited by Ade Oriade, Peter Robinson.

Material type: Text Text Publication details: UK: CABI, 2017Availability: Not available: Checked out (1).

Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.

by Bowie, David.

Edition: 3rd ed.Material type: Text Text Publication details: New York: Routledge, 2017Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 338.47910688 BOW/H.

Health economics/ Charles E. Phelps.

by Phelps, Charles E.

Edition: 6th edition.Material type: Text Text Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 338.473621 PHE/H.

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.

by Preston, Chris.

Edition: 2nd ed.Material type: Text Text Publication details: Hoboken, NJ : John Wiley & Sons, c2012Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.456 PRE/E.

Media, markets, and democracy / C. Edwin Baker.

by Baker, C. Edwin.

Series: Communication, society, and politicsMaterial type: Text Text Publication details: Cambridge ; New York : Cambridge University Press, 2002Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 302.23 BAK/M.

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