Marketing management: a decision -making approach/
Material type: TextPublication details: Los Angeles: Sage, 2010Description: 245pSubject(s): Marketing--Management DDC classification: 658.8
Contents:
Introduction
Understanding the basics
Needs, wants and need hierarchy
Marketing product
Understanding the market
Marketing environment
SWOT analysis
Purchase process
Competitive advantage : building entry barriers
The decision-making
Segmenting and targeting
Positioning
Marketing planning process
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.8 VEN/M (Browse shelf(Opens below)) | Available | P42049 |
Total holds: 0
Introduction
Understanding the basics
Needs, wants and need hierarchy
Marketing product
Understanding the market
Marketing environment
SWOT analysis
Purchase process
Competitive advantage : building entry barriers
The decision-making
Segmenting and targeting
Positioning
Marketing planning process
There are no comments on this title.