Marketing management: a decision -making approach/ (Record no. 187035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00335nam a2200121Ia 4500 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VEN/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal,pingali |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: a decision -making approach/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Los Angeles: |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction <br/><br/>Understanding the basics <br/><br/>Needs, wants and need hierarchy <br/><br/>Marketing product <br/><br/>Understanding the market <br/><br/>Marketing environment <br/><br/>SWOT analysis <br/><br/>Purchase process <br/><br/>Competitive advantage : building entry barriers <br/><br/>The decision-making <br/><br/>Segmenting and targeting <br/><br/>Positioning <br/><br/>Marketing planning process |
| 650 ## - SUBJECT | |
| Keyword | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.8 VEN/M | P42049 | 06/09/2019 | 06/09/2019 | General Books |