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Legends in marketing: Philip Kotler/ series editor, Jagdish N. Sheth ; volume editor, Michael R. Czinkota, Charles J. Skuba.

Contributor(s): Sheth, Jagdish N., ed | Czinkota, Michael R., ed | Skuba, Charles J., edMaterial type: Text

TextSeries: (Legends in marketing)Publication details: New Delhi: SAGE, 2012Description: 9 v. (xxiii, 212 p.) : ill. ; 26 cmISBN: 8132105192Subject(s): Marketing | Marketing research | Kotler, Philip DDC classification: 658.8

Contents:

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing. 1. The world's champion marketers : the Japanese (with Liam Fahey) -- 2. Japanese strategic marketing : an overview (with Liam Fahey) -- 3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) -- 4. Global standardization-courting danger -- 5. Global marketing strategies -- 6. Semiotics of person and nation marketing -- 7. The potential contributions of marketing thinking to economic development -- 8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) -- 9. Globalization-realities and strategies -- 10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) -- 11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) -- 12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) -- 13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) -- 14. How can a place correct a negative image? (with David Gertner) -- 15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba -- 16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli -- 17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin.

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode	Item holds
Reference Books	Central Library, Sikkim University Reference	Reference Collection	658.8 SHE/L (Browse shelf(Opens below))	v.6	Not For Loan		P41652

Total holds: 0

V. 1. Marketing theory and orientations --
v. 2. Analytical marketing --
v. 3. Creating and managing the product mix --
v. 4. Improving the role and practice of marketing --
v. 5. Strategic marketing --
v. 6. Globalization and international marketing competition --
v. 7. Marketing in the new economy --
v. 8. Broadening the concept and applications of marketing --
v. 9. The social and ethical side of marketing.

1. The world's champion marketers : the Japanese (with Liam Fahey) --
2. Japanese strategic marketing : an overview (with Liam Fahey) --
3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) --
4. Global standardization-courting danger --
5. Global marketing strategies --
6. Semiotics of person and nation marketing --
7. The potential contributions of marketing thinking to economic development --
8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) --
9. Globalization-realities and strategies --
10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) --
11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) --
12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) --
13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) --
14. How can a place correct a negative image? (with David Gertner) --
15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba --
16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli --
17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin.

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