Legends in marketing: Philip Kotler/ (Record no. 186638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00325nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8132105192 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHE/L |
| 245 #0 - TITLE STATEMENT | |
| Title | Legends in marketing: Philip Kotler/ |
| Statement of responsibility, etc. | series editor, Jagdish N. Sheth ; volume editor, Michael R. Czinkota, Charles J. Skuba. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 v. (xxiii, 212 p.) : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES | |
| Title | (Legends in marketing) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | V. 1. Marketing theory and orientations --<br/>v. 2. Analytical marketing --<br/>v. 3. Creating and managing the product mix --<br/>v. 4. Improving the role and practice of marketing --<br/>v. 5. Strategic marketing --<br/>v. 6. Globalization and international marketing competition --<br/>v. 7. Marketing in the new economy --<br/>v. 8. Broadening the concept and applications of marketing --<br/>v. 9. The social and ethical side of marketing.<br/><br/>1. The world's champion marketers : the Japanese (with Liam Fahey) --<br/>2. Japanese strategic marketing : an overview (with Liam Fahey) --<br/>3. Strategic global marketing : lessons from the Japanese (with Somkid Jatusripitak and Liam Fahey) --<br/>4. Global standardization-courting danger --<br/>5. Global marketing strategies --<br/>6. Semiotics of person and nation marketing --<br/>7. The potential contributions of marketing thinking to economic development --<br/>8. Ending global stagnation : linking the fortunes of the industrial and developing countries (with Nikhilesh Dholakia) --<br/>9. Globalization-realities and strategies --<br/>10. There's no place like our place! The marketing of cities, regions, and nations (with Donald Haider and Irving Rein) --<br/>11. The Asian apocalypse : crisis marketing for consumers and business (with Swee Hoon Ang and Siew Meng Leong) --<br/>12. Only the sustainable succeed : lessons from Asian survivors (with Hermawan Kartajaya) --<br/>13. Country as brand, product, and beyond : a place marketing and brand management perspective (with David Gertner) --<br/>14. How can a place correct a negative image? (with David Gertner) --<br/>15. Kotler and international marketing : an analysis of contribution, foresight, and shaping to the field / Michael R. Czinkota and Charles J. Skuba --<br/>16. An academic perspective : Philip Kotler's international orientation and its long-term impact on the marketing discipline / A. Coskun Samli --<br/>17. Kotler and marketing in Europe : texts, thoughts, talks, and towns / Douglas West and Isabelle Szmigin. |
| 650 ## - SUBJECT | |
| Keyword | Marketing |
| 650 ## - SUBJECT | |
| Keyword | Marketing research |
| 650 ## - SUBJECT | |
| Keyword | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R., ed. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Skuba, Charles J., ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection Type | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Reference Collection | Central Library, Sikkim University | Central Library, Sikkim University | Reference | 29/08/2016 | v.6 | 658.8 SHE/L | P41652 | 23/09/2022 | Reference Books |