Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type:
TextPublication details: New York : Routledge, 2009Edition: 3rd edDescription: xix, 418 pages : illustrations ; 24 cmISBN: 9780805862959 ; 0805862951Subject(s): Mass media -- Authorship | Broadcast journalism -- Authorship | Public relations -- Authorship | Journalism -- AuthorshipDDC classification: 808.066302
Contents:
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
General Books
|
Central Library, Sikkim University General Book Section | 808.066302 WHI/M (Browse shelf(Opens below)) | Checked out | 04/02/2021 | P25953 |
Total holds: 0
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
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