Mediawriting : print, broadcast, and public relations /
Whitaker, Wayne R.
Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 3rd ed. - New York : Routledge, 2009. - xix, 418 pages : illustrations ; 24 cm
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
9780805862959 0805862951
Mass media -- Authorship.
Broadcast journalism -- Authorship.
Public relations -- Authorship.
Journalism -- Authorship.
808.066302 / WHI/M
Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 3rd ed. - New York : Routledge, 2009. - xix, 418 pages : illustrations ; 24 cm
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future.
9780805862959 0805862951
Mass media -- Authorship.
Broadcast journalism -- Authorship.
Public relations -- Authorship.
Journalism -- Authorship.
808.066302 / WHI/M