Mediawriting : print, broadcast, and public relations / (Record no. 5438)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01167nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780805862959 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0805862951 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.066302 |
| Item number | WHI/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Whitaker, Wayne R. |
| 245 ## - TITLE STATEMENT | |
| Title | Mediawriting : print, broadcast, and public relations / |
| Statement of responsibility, etc. | W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 418 pages : illustrations ; 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copy writing -- Afterword: you and the future. |
| 650 ## - SUBJECT | |
| Keyword | Mass media -- Authorship. |
| 650 ## - SUBJECT | |
| Keyword | Broadcast journalism -- Authorship. |
| 650 ## - SUBJECT | |
| Keyword | Public relations -- Authorship. |
| 650 ## - SUBJECT | |
| Keyword | Journalism -- Authorship. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | GN Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/07/2016 | 808.066302 WHI/M | P25953 | 10/02/2023 | 05/02/2020 | General Books |