Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
Publication details: Uttar Pradesh: Pearson, 2019Edition: 12th edDescription: xxx, 670 pISBN: 9789353069834Subject(s): Consumidores -- Conducta Consumer behavior MarketingDDC classification: 658.8342
Contents:
Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University | 658.8342 SCH/C (Browse shelf(Opens below)) | C1 | Available | 49011 |
Total holds: 0
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658.8342 RAJ/C Consumer Behavior/ | 658.8342 SCH/C Consumer behavior/ | 658.8342 SCH/C Consumer behavior / | 658.8342 SCH/C Consumer behavior/ | 658.8342 SOL/C Consumer Behavior/ | 658.8342 SOL/R The routledge companion to consumer behavior / | 658.8342 WAN/S Social psychology of consumer behavior/ |
Part I Consumers, marketers, and technology
Part II The consumer as an individual
Part III Communication and consumer behavior
Part IV Social and cultural settings
Part V Consumer decision-making, marketing ethics, and consumer research
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