Winning the mandate : the Indian experience/ Bidyut Chakrabarty; Sugato Hazra

By: Chakrabarty, BidyutContributor(s): Hazra, SugatoMaterial type: TextTextPublication details: SAGE, 2016ISBN: 9789351507437Subject(s): Social ScienceOnline resources: Click here to access online
Contents:
Introduction: Is 2014 election a game changer? -- Trends in election campaign since independence -- Coalition era starts -- The India shining campaign and its failure -- Gujarat riot and the incumbent government -- The top-driven congress campaign for political mobilization -- India against corruption, a campaign builds up -- The leadership-centric election campaign -- The election campaign and the manifest and subtle articulation of political messages -- Assessing the election campaign -- The role of social media in political mobilization -- The unique 2014 national poll in India -- Reinventing political communication-the Modi interlude (?) -- Conclusion : marketizing an ideology-driven dream -- Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-1981
Total holds: 0

Introduction: Is 2014 election a game changer? --
Trends in election campaign since independence --
Coalition era starts --
The India shining campaign and its failure --
Gujarat riot and the incumbent government --
The top-driven congress campaign for political mobilization --
India against corruption, a campaign builds up --
The leadership-centric election campaign --
The election campaign and the manifest and subtle articulation of political messages --
Assessing the election campaign --
The role of social media in political mobilization --
The unique 2014 national poll in India --
Reinventing political communication-the Modi interlude (?) --
Conclusion : marketizing an ideology-driven dream --
Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.

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