Winning the mandate : the Indian experience/
Chakrabarty, Bidyut
Winning the mandate : the Indian experience/ Bidyut Chakrabarty; Sugato Hazra - SAGE, 2016.
Introduction: Is 2014 election a game changer? --
Trends in election campaign since independence --
Coalition era starts --
The India shining campaign and its failure --
Gujarat riot and the incumbent government --
The top-driven congress campaign for political mobilization --
India against corruption, a campaign builds up --
The leadership-centric election campaign --
The election campaign and the manifest and subtle articulation of political messages --
Assessing the election campaign --
The role of social media in political mobilization --
The unique 2014 national poll in India --
Reinventing political communication-the Modi interlude (?) --
Conclusion : marketizing an ideology-driven dream --
Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.
9789351507437
Social Science
Winning the mandate : the Indian experience/ Bidyut Chakrabarty; Sugato Hazra - SAGE, 2016.
Introduction: Is 2014 election a game changer? --
Trends in election campaign since independence --
Coalition era starts --
The India shining campaign and its failure --
Gujarat riot and the incumbent government --
The top-driven congress campaign for political mobilization --
India against corruption, a campaign builds up --
The leadership-centric election campaign --
The election campaign and the manifest and subtle articulation of political messages --
Assessing the election campaign --
The role of social media in political mobilization --
The unique 2014 national poll in India --
Reinventing political communication-the Modi interlude (?) --
Conclusion : marketizing an ideology-driven dream --
Postscript: The Bihar Assembly election, 2015: revival of coalition dharma.
9789351507437
Social Science