Methods in consumer research, volume 1/ edited by Gaston Ares.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Contents:
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Central Library, Sikkim University | Not for loan | E-1032 |
Total holds: 0
Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
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