Methods in consumer research, volume 1/ edited by Gaston Ares.

Contributor(s): Ares, Gaston, edMaterial type: TextTextPublication details: Elsevier, 2018Description: 582 pISBN: 9780081020890Subject(s): Consumer behaviorOnline resources: Click here to access online
Contents:
Part I: Introduction Part II: Qualitative Techniques Part III: Liking and Beyond Part IV: Consumer Segmentation Part V: Influence of Extrinsic Product Characteristics
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Item type Current library Call number Status Date due Barcode Item holds
e-Books e-Books Central Library, Sikkim University
Not for loan E-1032
Total holds: 0

Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics

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