Normal view MARC view ISBD view

Methods in consumer research, volume 1/

Methods in consumer research, volume 1/ edited by Gaston Ares. - Elsevier, 2018. - 582 p.

Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics

ISBN: 9780081020890

Subjects--Topical Terms:
Consumer behavior

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD