Methods in consumer research, volume 1/ (Record no. 199708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780081020890 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Department of Horticulture |
| 245 #0 - TITLE STATEMENT | |
| Title | Methods in consumer research, volume 1/ |
| Statement of responsibility, etc. | edited by Gaston Ares. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Elsevier, |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - DESCRIPTION | |
| Extent | 582 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: Introduction<br/>Part II: Qualitative Techniques<br/>Part III: Liking and Beyond<br/>Part IV: Consumer Segmentation<br/>Part V: Influence of Extrinsic Product Characteristics |
| 650 ## - SUBJECT | |
| Keyword | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ares, Gaston, ed. |
| 856 ## - ONLINE RESOURCES | |
| url | https://www.sciencedirect.com/science/book/9780081020890 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | e-Books |
| Home library | Current library | Accession number | Koha item type |
|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | E-1032 | e-Books |