The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino
Material type:
TextPublication details: USA: Wiley, 2019Edition: 1st editionDescription: xiii, 256 p. PBISBN: 9781119218043Subject(s): Digital media -- Economic aspects | Digital media -- Management | EntrepreneurshipDDC classification: 338.47302231 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books
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Central Library, Sikkim University | 338.47302231 ABE/S (Browse shelf(Opens below)) | Available | 47469 |
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| 338.4707050973 GRE/E The economics of the publishing and information industries: The search for yield in a disintermediated world/ | 338.4730223 DIM/M Media competition and coexistence: The theory of the niche/ | 338.4730223 ISL/I Information and public choice: from media markets to policy making/ | 338.47302231 ABE/S The strategic digital media entrepreneur / | 338.47355 HOY/M Military industry and regional defence policy: India, Iraq, and Israel/ | 338.47355 SMI/M Military economics: | 338.4735500951 CHE/F Fortifying China/ |
Includes bibliographical references and index.
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
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