The strategic digital media entrepreneur /
Abernathy, Penelope Muse
The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino - 1st edition. - USA: Wiley, 2019. - xiii, 256 p. PB
Includes bibliographical references and index.
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
9781119218043
Digital media--Economic aspects.
Digital media--Management.
Entrepreneurship.
338.47302231 / ABE/S
The strategic digital media entrepreneur / Penelope Muse Abernathy, JoAnn Sciarrino - 1st edition. - USA: Wiley, 2019. - xiii, 256 p. PB
Includes bibliographical references and index.
Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds.
9781119218043
Digital media--Economic aspects.
Digital media--Management.
Entrepreneurship.
338.47302231 / ABE/S