The strategic digital media entrepreneur / (Record no. 196914)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01770nam a22003738i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119218043 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.47302231 |
| Item number | ABE/S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abernathy, Penelope Muse |
| 245 14 - TITLE STATEMENT | |
| Title | The strategic digital media entrepreneur / |
| Statement of responsibility, etc. | Penelope Muse Abernathy, JoAnn Sciarrino |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | USA: |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 256 p. |
| Other physical details | PB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Gutenberg to Zuckerberg: innovation and entrepreneurship -- The story behind the numbers -- What is a company worth? -- The transformed competitive landscape -- A strategy for dealing with the new business imperatives -- Defining a unique value proposition -- Understanding customer relationships in a digital world -- Reaching current and new customers -- Competing in a networked world -- Investing in key assets and capabilities -- Entrepreneurial leadership and culture -- What the future holds. |
| 650 #0 - SUBJECT | |
| Keyword | Digital media |
| General subdivision | Economic aspects. |
| 650 #0 - SUBJECT | |
| Keyword | Digital media |
| General subdivision | Management. |
| 650 #0 - SUBJECT | |
| Keyword | Entrepreneurship. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 26/03/2019 | 3110.61 | 338.47302231 ABE/S | 47469 | 26/03/2019 | General Books |