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Cutlip and Center`s effective public relations / Glen m. Broom, Bey-Ling-Sha

By: Broom, Glen MPublication details: Noida: Pearson, 2013Description: 455 p. PBISBN: 9780273768395Subject(s): Public relations. Public relations -- TextbooksDDC classification: 659.2

Contents:

Part I. Concept, Practitioners, Context, and Origins : -- 1. Introduction to Contemporary Public Relations -- 2. Practitioners of Public Relations -- 3. Organizational Settings -- 4. Historical Origins and Evolution -- Part II. Foundations : -- 5. Professionalism and Ethics -- 6. Legal Considerations -- 7. Theory: Adjustment and Adaptation -- 8. Theory: Communication and Public Opinion -- 9. Internal Relations and Employee Communication -- 10. External Media and Media Relations -- Part III. Management Process : -- 11. Step One: Defining Public Relations Problems -- 13. Step Three: Taking Action and Communicating -- 14. Step Four: Evaluating the Program -- Part IV. The Practice : -- 15. Business and Industry -- 16. Government and Politics -- 17. Military Public Affairs -- 18. Nonprofits and NGOs -- 19. Health Care -- 20. Education -- 21. Associations and Unions

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University	659.2 BRO/C (Browse shelf(Opens below))	Available		46368

Total holds: 0

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Previous	659.2 BAN/C Crisis communications: a casebook approach/	659.2 BEA/R Running a Public Relations Department/	659.2 BER/P Public relations leaders as sensemakers: A global study of leadership in public relations and communication management/	659.2 BRO/C Cutlip and Center`s effective public relations /	659.2 COO/P PR straegy and application/	659.2 CUR/I International public relations: Negotiating culture,identity,and power/	659.2 DOO/R Reputation management: the key to successful public relations and corporate communication /	Next

Part I. Concept, Practitioners, Context, and Origins : --
1. Introduction to Contemporary Public Relations --
2. Practitioners of Public Relations --
3. Organizational Settings --
4. Historical Origins and Evolution --
Part II. Foundations : --
5. Professionalism and Ethics --
6. Legal Considerations --
7. Theory: Adjustment and Adaptation --
8. Theory: Communication and Public Opinion --
9. Internal Relations and Employee Communication --
10. External Media and Media Relations --
Part III. Management Process : --
11. Step One: Defining Public Relations Problems --
13. Step Three: Taking Action and Communicating --
14. Step Four: Evaluating the Program --
Part IV. The Practice : --
15. Business and Industry --
16. Government and Politics --
17. Military Public Affairs --
18. Nonprofits and NGOs --
19. Health Care --
20. Education --
21. Associations and Unions

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