Cutlip and Center`s effective public relations / (Record no. 194899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273768395 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | BRO/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Broom, Glen M. |
| 245 ## - TITLE STATEMENT | |
| Title | Cutlip and Center`s effective public relations / |
| Statement of responsibility, etc. | Glen m. Broom, Bey-Ling-Sha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Noida: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 455 p. |
| Other physical details | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Concept, Practitioners, Context, and Origins : --<br/>1. Introduction to Contemporary Public Relations --<br/>2. Practitioners of Public Relations --<br/>3. Organizational Settings --<br/>4. Historical Origins and Evolution --<br/>Part II. Foundations : --<br/>5. Professionalism and Ethics --<br/>6. Legal Considerations --<br/>7. Theory: Adjustment and Adaptation --<br/>8. Theory: Communication and Public Opinion --<br/>9. Internal Relations and Employee Communication --<br/>10. External Media and Media Relations --<br/>Part III. Management Process : --<br/>11. Step One: Defining Public Relations Problems --<br/>13. Step Three: Taking Action and Communicating --<br/>14. Step Four: Evaluating the Program --<br/>Part IV. The Practice : --<br/>15. Business and Industry --<br/>16. Government and Politics --<br/>17. Military Public Affairs --<br/>18. Nonprofits and NGOs --<br/>19. Health Care --<br/>20. Education --<br/>21. Associations and Unions |
| 650 ## - SUBJECT | |
| Keyword | Public relations. Public relations -- Textbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | 28/03/2018 | Today & Tomorrow`s Printer and Publishers | 4383.11 | 659.2 BRO/C | 46368 | 24/09/2019 | 24/09/2019 | General Books |