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Cutlip and Center`s effective public relations /

Broom, Glen M.

Cutlip and Center`s effective public relations / Glen m. Broom, Bey-Ling-Sha - Noida: Pearson, 2013. - 455 p. PB

Part I. Concept, Practitioners, Context, and Origins : --
1. Introduction to Contemporary Public Relations --
2. Practitioners of Public Relations --
3. Organizational Settings --
4. Historical Origins and Evolution --
Part II. Foundations : --
5. Professionalism and Ethics --
6. Legal Considerations --
7. Theory: Adjustment and Adaptation --
8. Theory: Communication and Public Opinion --
9. Internal Relations and Employee Communication --
10. External Media and Media Relations --
Part III. Management Process : --
11. Step One: Defining Public Relations Problems --
13. Step Three: Taking Action and Communicating --
14. Step Four: Evaluating the Program --
Part IV. The Practice : --
15. Business and Industry --
16. Government and Politics --
17. Military Public Affairs --
18. Nonprofits and NGOs --
19. Health Care --
20. Education --
21. Associations and Unions

ISBN: 9780273768395

Subjects--Topical Terms:
Public relations. Public relations -- Textbooks.

Dewey Class. No.: 659.2 / BRO/C