Corporate communication: a marketing viewpoint/ Klement Podnar.
Material type: TextPublication details: New York: Routledge, 2015Description: vii, 225 p. ; 25 cmISBN: 9781138804708Subject(s): Communication in organizations | Organizational behavior | Social responsibility of business | Corporate image | Marketing--Management | Corporate culture | Public relations | Business communicationDDC classification: 658.45Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.45 POD/C (Browse shelf(Opens below)) | Available | P41702 |
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658.45 LAR/C Communicating change: how to win employee support for new business directions/ | 658.45 LAR/C Communicating change: how to win employee support for new business directions/ | 658.45 PAP/O Organizational communication: Perspectives and trends/ | 658.45 POD/C Corporate communication: a marketing viewpoint/ | 658.45 QUI/B Business And Professional Communication/ | 658.45072 BOJ/N Narrative methods for organizational & communication research/ | 658.452 STE/P Persuasive presentations/ |
1.Corporate Communication Framework
2.Corporate Identity
3.Corporate Brand and Branding
4.Employer Branding
5.Ethical Branding and Corporate Social Responsibility
6.Stakeholder Management and Communications
7.Storytelling and Issue Management in Times of Change and Crises
8.Corporate Communications
9.Corporate Associations: Identity Traits and Corporate Image
10.Corporate Associations: Reputation and Trust
11.Organizational Identification
12.Organizational Commitment and Social Acceptability
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