Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
Material type: TextPublication details: New York : American Management Association, c2009Edition: 2nd edDescription: xxii, 314 p. : ill. ; 24 cmISBN: 9780814413043; 0814413048Subject(s): Electronic commerce | Web sites -- Design | Internet marketing | Internet advertisingDDC classification: 658.872Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.872 VEL/W (Browse shelf(Opens below)) | Available | P20576 |
Browsing Central Library, Sikkim University shelves, Shelving location: General Book Section Close shelf browser (Hides shelf browser)
658.872 LAU/E E-Commerce/ | 658.872 TUR/E Electronic commerce: a managerial and social networks perspective/ | 658.872 VEL/W Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy/ | 658.872 VEL/W Web copy that sells : | 658.913321 IIB/A Advanced Bank Management/ | 658.913321 IIB/A Advanced Bank Management/ | 658.913321 IIB/A Advanced Bank Management/ |
Includes index.
Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index
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