Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

By: Veloso, MariaMaterial type: TextTextPublication details: New York : American Management Association, c2009Edition: 2nd edDescription: xxii, 314 p. : ill. ; 24 cmISBN: 9780814413043; 0814413048Subject(s): Electronic commerce | Web sites -- Design | Internet marketing | Internet advertisingDDC classification: 658.872
Contents:
Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
General Book Section 		658.872 VEL/W (Browse shelf(Opens below)) Available P20576
Total holds: 0

Includes index.

Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index

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