Web copy that sells : (Record no. 165649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01240cam a2200301 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814413043 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814413048 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | VEL/W |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Veloso, Maria. |
| 245 10 - TITLE STATEMENT | |
| Title | Web copy that sells : |
| Sub title | the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / |
| Statement of responsibility, etc. | Maria Veloso. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | American Management Association, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 314 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents foreword acknowledgment introduction to second edition --1.Getting started: the dynamics of web selling -- 2. A simple blueprint for writing killer web copy -- 3. Crafting your copy-- 4. E-mail marketing: the internet's killer application103-- 5. Using psychology to motivate prospects to become purchasers -- 6. The art of changing your prospects' minds-- 7. Increasing sales through the use of involvement devices -- 8. Online marketing communications: it's what you do after people visit your website that counts -- 9. The special rules for web copy writing to the business-business (b2b) market --10. Web copy writing in the age of web 2.0 --11. Last but not least: tying it all together index |
| 650 #0 - SUBJECT | |
| Keyword | Electronic commerce. |
| 650 #0 - SUBJECT | |
| Keyword | Web sites |
| General subdivision | Design. |
| 650 #0 - SUBJECT | |
| Keyword | Internet marketing. |
| 650 #0 - SUBJECT | |
| Keyword | Internet advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.872 VEL/W | P20576 | 29/08/2016 | General Books |