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The future of advertising: new media, new clients, new consumers in the post-television age/ Joe Cappo.

By: Cappo, JoeMaterial type: Text

TextPublication details: Chicago, OH : McGraw-Hill, 2003Description: xi, 260 p.; 21 cmISBN: 9780071462150Subject(s): Advertising -- United States | Advertising | United StatesDDC classification: 659.1

Contents:

Chapter 1 The Corporation Chapter 2 Common Stock Chapter 3 Rights and Warrants Chapter 4 Preferred Stock Chapter 5 Dividends Chapter 6 Corporate Bonds Chapter 7 Municipal Bonds Chapter 8 U.S. Government Securities Chapter 9 Interest Payments Chapter 10 Yield Calculations Chapter 11 Investment Companies Chapter 12 Call Option Basics Chapter 13 Call Option Strategies Chapter 14 Put Options, Straddles, and Spreads Chapter 15 The Primary Market Chapter 16 The Secondary Market Chapter 17 Types of Orders Chapter 18 Short Sales Chapter 19 Margin Trading Chapter 20 The Analysis of Securities

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	659.1 CAP/F (Browse shelf(Opens below))	Checked out	04/02/2021	P20573

Total holds: 0

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Previous	659.1 BEL/A Advertising and promotion: an integrated marketing communications perspective/	659.1 BEL/A Advertising and promotion: an integrated marketing communications perspective /	659.1 BEL/A Advertising and promotion: an integrated marketing communications perspective /	659.1 CAP/F The future of advertising: new media, new clients, new consumers in the post-television age/	659.1 FRI/A Advertising and societies: global issues/	659.1 GUI/A Advertising management : with integrated brand promotion /	659.1 GUI/A Advertising management : with integrated brand promotion /	Next

Chapter 1 The Corporation
Chapter 2 Common Stock
Chapter 3 Rights and Warrants
Chapter 4 Preferred Stock
Chapter 5 Dividends
Chapter 6 Corporate Bonds
Chapter 7 Municipal Bonds
Chapter 8 U.S. Government Securities
Chapter 9 Interest Payments
Chapter 10 Yield Calculations
Chapter 11 Investment Companies
Chapter 12 Call Option Basics
Chapter 13 Call Option Strategies
Chapter 14 Put Options, Straddles, and Spreads
Chapter 15 The Primary Market
Chapter 16 The Secondary Market
Chapter 17 Types of Orders
Chapter 18 Short Sales
Chapter 19 Margin Trading
Chapter 20 The Analysis of Securities

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