Services marketing: remainder of title people, technology, strategy/ Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
Material type: TextPublication details: Chennai: Pearson, 2007Edition: 6th edDescription: xx, 637p.; charts; 28 cmISBN: 9788131725979Subject(s): Service industries | Marketing | Customer servicesDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.8 LOV/S (Browse shelf(Opens below)) | Checked out | 13/10/2025 | P19546 |
Total holds: 0
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658.8 KUM/M Marketing mangement/ | 658.8 KUM/M Marketing Management/ | 658.8 LOV/S Services marketing: remainder of title people, technology, strategy/ | 658.8 LOV/S Services marketing: remainder of title people, technology, strategy/ | 658.8 MAS/M Marketing/ | 658.8 NAM/M Marketing management/ | 658.8 PAL/I Introduction to Marketing: Theory and practice/ |
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