Services marketing: remainder of title people, technology, strategy/
Lovelock, Christopher
Services marketing: remainder of title people, technology, strategy/ Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 6th ed. - Chennai: Pearson, 2007. - xx, 637p.; charts; 28 cm.
9788131725979
Service industries
Marketing.
Customer services.
658.8 / LOV/S
Services marketing: remainder of title people, technology, strategy/ Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. - 6th ed. - Chennai: Pearson, 2007. - xx, 637p.; charts; 28 cm.
9788131725979
Service industries
Marketing.
Customer services.
658.8 / LOV/S