Corporation communication: strategic adaptation for global practice/ Michael B. Goodman and Peter B. Hirsch
Material type: TextPublication details: New York: Peter lang, 2010Description: xix, 238 p. : ill. ; 26 cmISBN: 9781433106224Subject(s): Communication in management | Corporations--Public relations | International cooperationDDC classification: 658.45Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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General Books | Central Library, Sikkim University General Book Section | 658.45 GOO/C (Browse shelf(Opens below)) | Available | P11694 |
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Adapting to radical changes in business and media : a corporate communication vision for the future --
Leadership capabilities : the core competencies for corporations and executives --
Corporate communication and Web 2.0 --
Strategic ethical relationships : trust and integrity --
Corporate culture's increased significance --
Economic factors --
Precedent : the history of communication in corporations --
Philosophy : the engineering of consent and process : strategic and tactical models --
Performance : the measures that determine the success of communication --
Corporate communication : the way forward --
Guideline A: corporate communication strategy and policy --
Guideline B: crisis communication --
Guideline C: media relations --
Guideline D: employee relations --
Guideline E: global relations --
Guideline F: corporate citizenship and table of organizations --
Guideline G: core competencies for corporate communication --
Guideline H: investor relations and sustainability --
Guideline I: transparency and disclosure --
Guideline J: reputation management --
Guideline K: transaction communication --
Guideline L: affiliate relations --
Guideline M: thought leadership and executive relationship management --
Guideline N: social media and corporate blogging.
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