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Corporation communication: strategic adaptation for global practice/ Michael B. Goodman and Peter B. Hirsch

By: Goodman, Michael BContributor(s): Hirsch, Peter BMaterial type: Text

TextPublication details: New York: Peter lang, 2010Description: xix, 238 p. : ill. ; 26 cmISBN: 9781433106224Subject(s): Communication in management | Corporations--Public relations | International cooperationDDC classification: 658.45

Contents:

Adapting to radical changes in business and media : a corporate communication vision for the future -- Leadership capabilities : the core competencies for corporations and executives -- Corporate communication and Web 2.0 -- Strategic ethical relationships : trust and integrity -- Corporate culture's increased significance -- Economic factors -- Precedent : the history of communication in corporations -- Philosophy : the engineering of consent and process : strategic and tactical models -- Performance : the measures that determine the success of communication -- Corporate communication : the way forward -- Guideline A: corporate communication strategy and policy -- Guideline B: crisis communication -- Guideline C: media relations -- Guideline D: employee relations -- Guideline E: global relations -- Guideline F: corporate citizenship and table of organizations -- Guideline G: core competencies for corporate communication -- Guideline H: investor relations and sustainability -- Guideline I: transparency and disclosure -- Guideline J: reputation management -- Guideline K: transaction communication -- Guideline L: affiliate relations -- Guideline M: thought leadership and executive relationship management -- Guideline N: social media and corporate blogging.

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Holdings ( 1 )
Title notes ( 1 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	658.45 GOO/C (Browse shelf(Opens below))	Available		P11694

Total holds: 0

Adapting to radical changes in business and media : a corporate communication vision for the future --
Leadership capabilities : the core competencies for corporations and executives --
Corporate communication and Web 2.0 --
Strategic ethical relationships : trust and integrity --
Corporate culture's increased significance --
Economic factors --
Precedent : the history of communication in corporations --
Philosophy : the engineering of consent and process : strategic and tactical models --
Performance : the measures that determine the success of communication --
Corporate communication : the way forward --
Guideline A: corporate communication strategy and policy --
Guideline B: crisis communication --
Guideline C: media relations --
Guideline D: employee relations --
Guideline E: global relations --
Guideline F: corporate citizenship and table of organizations --
Guideline G: core competencies for corporate communication --
Guideline H: investor relations and sustainability --
Guideline I: transparency and disclosure --
Guideline J: reputation management --
Guideline K: transaction communication --
Guideline L: affiliate relations --
Guideline M: thought leadership and executive relationship management --
Guideline N: social media and corporate blogging.

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