Corporation communication: strategic adaptation for global practice/ (Record no. 156871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00386nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781433106224 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.45 |
| Item number | GOO/C |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goodman, Michael B. |
| 245 #0 - TITLE STATEMENT | |
| Title | Corporation communication: strategic adaptation for global practice/ |
| Statement of responsibility, etc. | Michael B. Goodman and Peter B. Hirsch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Peter lang, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 238 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Adapting to radical changes in business and media : a corporate communication vision for the future --<br/>Leadership capabilities : the core competencies for corporations and executives --<br/>Corporate communication and Web 2.0 --<br/>Strategic ethical relationships : trust and integrity --<br/>Corporate culture's increased significance --<br/>Economic factors --<br/>Precedent : the history of communication in corporations --<br/>Philosophy : the engineering of consent and process : strategic and tactical models --<br/>Performance : the measures that determine the success of communication --<br/>Corporate communication : the way forward --<br/>Guideline A: corporate communication strategy and policy --<br/>Guideline B: crisis communication --<br/>Guideline C: media relations --<br/>Guideline D: employee relations --<br/>Guideline E: global relations --<br/>Guideline F: corporate citizenship and table of organizations --<br/>Guideline G: core competencies for corporate communication --<br/>Guideline H: investor relations and sustainability --<br/>Guideline I: transparency and disclosure --<br/>Guideline J: reputation management --<br/>Guideline K: transaction communication --<br/>Guideline L: affiliate relations --<br/>Guideline M: thought leadership and executive relationship management --<br/>Guideline N: social media and corporate blogging. |
| 650 ## - SUBJECT | |
| Keyword | Communication in management |
| 650 ## - SUBJECT | |
| Keyword | Corporations--Public relations |
| 650 ## - SUBJECT | |
| Keyword | International cooperation |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hirsch, Peter B. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 658.45 GOO/C | P11694 | 01/10/2018 | 01/10/2018 | General Books |