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The media students' book/ Gill Branston and Roy Stafford

By: Branston, GillContributor(s): Stafford, RoyMaterial type: Text

TextPublication details: London: Routledge, 2010Edition: 5th edDescription: xxv, 457 p. : ill. ; 25 cmISBN: 9780415558419Subject(s): Mass media | Mass media--Study and teaching | CommunicationDDC classification: 302.23

Contents:

pt. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- pt. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- pt. III. Research methods and references -- Research : skills and methods.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	302.23 BRA/T (Browse shelf(Opens below))	Available		P08291

Total holds: 0

pt. I. Key concepts --
Approaching media texts --
Narratives --
Genres and other classifications --
Representations --
Globalisation --
Ideologies and discourses --
Media as business --
pt. II. Debates --
'New media' in a 'new world'? --
The future of television? --
Regulation now --
Debating advertising, branding and celebrity --
News and its futures --
Documentary and 'reality' debates --
From 'audience' to 'users' --
pt. III. Research methods and references --
Research : skills and methods.

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