The media students' book/ (Record no. 153510)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415558419 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | BRA/T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Branston, Gill |
| 245 #4 - TITLE STATEMENT | |
| Title | The media students' book/ |
| Statement of responsibility, etc. | Gill Branston and Roy Stafford |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 457 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Key concepts --<br/>Approaching media texts --<br/>Narratives --<br/>Genres and other classifications --<br/>Representations --<br/>Globalisation --<br/>Ideologies and discourses --<br/>Media as business --<br/>pt. II. Debates --<br/>'New media' in a 'new world'? --<br/>The future of television? --<br/>Regulation now --<br/>Debating advertising, branding and celebrity --<br/>News and its futures --<br/>Documentary and 'reality' debates --<br/>From 'audience' to 'users' --<br/>pt. III. Research methods and references --<br/>Research : skills and methods. |
| 650 ## - SUBJECT | |
| Keyword | Mass media |
| 650 ## - SUBJECT | |
| Keyword | Mass media--Study and teaching |
| 650 ## - SUBJECT | |
| Keyword | Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stafford, Roy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 28/08/2016 | 302.23 BRA/T | P08291 | 11/03/2019 | 11/03/2019 | General Books |