The media students' book/
Branston, Gill
The media students' book/ Gill Branston and Roy Stafford - 5th ed. - London: Routledge, 2010. - xxv, 457 p. : ill. ; 25 cm.
pt. I. Key concepts --
Approaching media texts --
Narratives --
Genres and other classifications --
Representations --
Globalisation --
Ideologies and discourses --
Media as business --
pt. II. Debates --
'New media' in a 'new world'? --
The future of television? --
Regulation now --
Debating advertising, branding and celebrity --
News and its futures --
Documentary and 'reality' debates --
From 'audience' to 'users' --
pt. III. Research methods and references --
Research : skills and methods.
9780415558419
Mass media
Mass media--Study and teaching
Communication
302.23 / BRA/T
The media students' book/ Gill Branston and Roy Stafford - 5th ed. - London: Routledge, 2010. - xxv, 457 p. : ill. ; 25 cm.
pt. I. Key concepts --
Approaching media texts --
Narratives --
Genres and other classifications --
Representations --
Globalisation --
Ideologies and discourses --
Media as business --
pt. II. Debates --
'New media' in a 'new world'? --
The future of television? --
Regulation now --
Debating advertising, branding and celebrity --
News and its futures --
Documentary and 'reality' debates --
From 'audience' to 'users' --
pt. III. Research methods and references --
Research : skills and methods.
9780415558419
Mass media
Mass media--Study and teaching
Communication
302.23 / BRA/T