Normal view MARC view ISBD view

Human communication/ Burgoon,Michael - 3rd.ed. - London: Sage publications, 1994. - 376

Part I. The Variables in Communication Process --
1. An introduction to human communication --
2. Source variables --
Credibility --
Power as a perceived attribute --
3. Receiver variables --
Psychological characteristics of a receiver --
Variations in receiver listening ability --
4. Variables inhibiting effective communication --
The scientific view of language --
The nature of language --
5. Nonverbal communication by Judee K. Burgoon and Laura K. Guerrero --
Functions of nonverbal communication --
Part II. Comments on the Functions of Human Communication --
6. Persuasion: approaches to gaining compliance --
Defining the persuasion process --
Approaches to persuasion --
Learning theories --
7. Persuasion: applications and message strategies --
The components of a persuasive message --
Selecting message appeals that are persuasive --
Making strategic decisions about what to include in a persuasive message --
8. Decision making --
Group problem solving and decision making --
9. Relational communication --
Interpersonal orientations --
Factors that promote the establishment of social relationships --
Power and status as determinants of social relationships --
Relationships in decay --
10. Communication and conflict --
Types of conflict --
Intergroup conflict patterns --
Strategies for managing conflict.

ISBN: 9780803950771

Dewey Class. No.: 302.2 / BUR/H