Advertising in India: trend and impact/ OM Gupta,
Material type:
TextPublication details: Delhi: Kalpez publications, 2012.Description: 232 pISBN: - 9788178353081
- 659.154 GUP/A
Contents:
Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Books
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Central Library, Sikkim University General Book Section | 659.154 GUP/A (Browse shelf(Opens below)) | Available | P31567 |
Total holds: 0
Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication
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