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Advertising in India: trend and impact/

Gupta,OM

Advertising in India: trend and impact/ OM Gupta, - Delhi: Kalpez publications, 2012. - 232 p.

Advertising, History, Changing Face and Ethics 9
Scanning Advertisements
Advertising Media, Agency Impact
Sex in Advertising
Advertising and Portrayal of Women
Impact of Advertising on Rural India
Targeting the Consumer
Importance of Business Communication

ISBN: 9788178353081

Dewey Class. No.: 659.154 / GUP/A

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