Advertising in India: trend and impact/ (Record no. 176567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178353081 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CUS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.154 |
| Item number | GUP/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta,OM |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising in India: trend and impact/ |
| Statement of responsibility, etc. | OM Gupta, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi: |
| Name of publisher, distributor, etc. | Kalpez publications, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>Advertising, History, Changing Face and Ethics 9<br/>Scanning Advertisements<br/>Advertising Media, Agency Impact<br/>Sex in Advertising<br/>Advertising and Portrayal of Women<br/>Impact of Advertising on Rural India<br/>Targeting the Consumer<br/>Importance of Business Communication<br/> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 659.154 GUP/A | P31567 | 11/05/2019 | 11/05/2019 | General Books |