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Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Joseph, Jaffe.

Material type: Text Text Publication details: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 659.1 JAF/L.

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Beyond consumer marketing: sectoral marketing and emerging trends/ J.S. Panwar

by Panwar, J. S.

Material type: Text Text Publication details: New Delhi: SAGE, 2004Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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