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The 22 immutable laws of branding: how to build a product or service into a world-class brand/ Al Ries and Laura Ries.

by Ries, Al.

Material type: Text Text Publication details: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding | How to build a product or service into a world-class brand.Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 343.082 RIE/I.

Brands and branding geographies/ edited by Andy Pike.

by Pike, Andy, ed.

Material type: Text Text Publication details: Cheltenham : Edward Elgar Pub., 2011Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.827 PIK/B.

The definitive book of branding/ edited by Kartikeya Kompella

by Kompella, Kartikeya, ed.

Material type: Text Text Publication details: New Delhi: SAGE, 2014Online access: Click here to access online Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

Role of social media in human resource functions and employer branding in IT industry, Banglore/ Ph.D. supervised by Pradip Kr. Das. Bhawana Rana;

by Rana, Bhawana.

Material type: Text Text Publication details: Gangtok: Sikkim University, December 2019Availability: Items available for reference: Central Library, Sikkim University Not For Loan (1) Call number: 658.3 RAN/R.

Origination : the geographies of brands and branding / Andy Pike.

by Pike, Andy, 1968- [author.].

Material type: Text Text Publication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015Online access: Wiley Online Library Availability: Items available for reference: Central Library, Sikkim University Not for loan (1) .

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