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Origination : the geographies of brands and branding / Andy Pike.

By: Pike, Andy, 1968- [author.]Material type: Text

TextPublication details: Chichester, West Sussex, UK : Wiley Blackwell, 2015Description: 1 online resourceISBN: 9781118556313; 1118556313; 9781118556399; 1118556399; 9781118556276; 1118556275Subject(s): Commercial geography | Branding (Marketing) | Brand name products | Branding (Marketing) | Globalization | Marketing | BUSINESS & ECONOMICS / Industrial Management | BUSINESS & ECONOMICS / Management | BUSINESS & ECONOMICS / Management Science | BUSINESS & ECONOMICS / Organizational Behavior | Branding (Marketing) | Commercial geographyOnline resources: Wiley Online Library

Contents:

The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development.

Summary: 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
e-Books	Central Library, Sikkim University		Not for loan		E-2656

Total holds: 0

The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development.

Includes bibliographical references and index.

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl.

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