Communicating India's soft power: Buddha to Bollywood

By: Thussu, Daya KishanContributor(s): Daya Kishan ThussuMaterial type: TextTextPublication details: Los Angeles: Sage, 2016Description: ix, 253 p. 22 cmISBN: 9789351508168 (PB)Subject(s): Communication and culture -- India | International relations and culture -- India | Communication, International | Mass media policy -- India | National characteristics, East Indian | India -- Foreign relationsDDC classification: 302.230954
Contents:
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
General Books General Books Central Library, Sikkim University
302.230954 KIS/C (Browse shelf(Opens below)) Available 46240
Total holds: 0

Originally published: New York, NY : Palgrave Macmillan, 2013.

Includes bibliographical references (pages 203-225) and index.

De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.

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