Communicating India's soft power: Buddha to Bollywood
Thussu, Daya Kishan
Communicating India's soft power: Buddha to Bollywood - Los Angeles: Sage, 2016. - ix, 253 p. 22 cm
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
9789351508168 (PB)
Communication and culture--India.
International relations and culture--India.
Communication, International.
Mass media policy--India.
National characteristics, East Indian.
India--Foreign relations.
302.230954 / KIS/C
Communicating India's soft power: Buddha to Bollywood - Los Angeles: Sage, 2016. - ix, 253 p. 22 cm
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
9789351508168 (PB)
Communication and culture--India.
International relations and culture--India.
Communication, International.
Mass media policy--India.
National characteristics, East Indian.
India--Foreign relations.
302.230954 / KIS/C