Sales forecasting management: a demand management approach/ John T. Mentzer and Mark A. Moon
Material type: TextPublication details: New Delhi: Response Book, 2009Edition: 2nd.edDescription: xv, 347pISBN: 8178295059Subject(s): Marketing research--Management | Marketing--Management | Marketing research DDC classification: 658.818
Contents:
Sales forecasting performance measurement
Time series forecasting techniques
Regression analysis
Qualitative sales forecasting
Sales forecasting systems.
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
General Books | Central Library, Sikkim University General Book Section | 658.818 MEN/S (Browse shelf(Opens below)) | Available | P42071 |
Total holds: 0
Sales forecasting performance measurement
Time series forecasting techniques
Regression analysis
Qualitative sales forecasting
Sales forecasting systems.
There are no comments on this title.