Sales forecasting management: a demand management approach/
Mentzer,John T
Sales forecasting management: a demand management approach/ John T. Mentzer and Mark A. Moon - 2nd.ed. - New Delhi: Response Book, 2009. - xv, 347p.
Sales forecasting performance measurement
Time series forecasting techniques
Regression analysis
Qualitative sales forecasting
Sales forecasting systems.
8178295059
Marketing research--Management
Marketing--Management
Marketing research
658.818 / MEN/S
Sales forecasting management: a demand management approach/ John T. Mentzer and Mark A. Moon - 2nd.ed. - New Delhi: Response Book, 2009. - xv, 347p.
Sales forecasting performance measurement
Time series forecasting techniques
Regression analysis
Qualitative sales forecasting
Sales forecasting systems.
8178295059
Marketing research--Management
Marketing--Management
Marketing research
658.818 / MEN/S