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Events management: an international approach/ edited by Nicole Ferdinand and Paul J. Kitchin.

Contributor(s): Ferdinand, Nicole, ed | Kitchin, Paul J., edMaterial type: Text

TextPublication details: London: Sage, 2012Description: xi, 364 p. : ill. ; 24 cmISBN: 9780857022400Subject(s): Special events--Management DDC classification: 394.2068

Contents:

1 Introducing an international approach to events management. Events in our changing world 2 The international events environment 3 Event project management 4 Building an events team 5 Event marketing 6 Financing events 7 Risk management 8 Event evaluation 9 Contemporary issues in international events management. Sustainability and the events industry 10 Ambush marketing: immoral or innovative? 11 The internationalization of sport events and leagues 12 The role of events in the hospitality sector 13 The development of the corporate events sector 14 Extended case studies. Sleeping through the static 15 The exportation of event expertise: taking best practise to international markets in the MICE sector 16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation 17 Events operations: the London city airport's fundraising day

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
General Books	Central Library, Sikkim University General Book Section	394.2068 FER/E (Browse shelf(Opens below))	Available		P41669

Total holds: 0

1 Introducing an international approach to events management. Events in our changing world

2 The international events environment

3 Event project management

4 Building an events team

5 Event marketing

6 Financing events

7 Risk management

8 Event evaluation

9 Contemporary issues in international events management. Sustainability and the events industry

10 Ambush marketing: immoral or innovative?

11 The internationalization of sport events and leagues

12 The role of events in the hospitality sector

13 The development of the corporate events sector

14 Extended case studies. Sleeping through the static

15 The exportation of event expertise: taking best practise to international markets in the MICE sector

16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation

17 Events operations: the London city airport's fundraising day

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