Events management: an international approach/ (Record no. 186655)
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000 -LEADER | |
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fixed length control field | 00348nam a2200133Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780857022400 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CUS |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 394.2068 |
Item number | FER/E |
245 #0 - TITLE STATEMENT | |
Title | Events management: an international approach/ |
Statement of responsibility, etc. | edited by Nicole Ferdinand and Paul J. Kitchin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London: |
Name of publisher, distributor, etc. | Sage, |
Date of publication, distribution, etc. | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 364 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1 Introducing an international approach to events management. Events in our changing world <br/><br/>2 The international events environment <br/><br/>3 Event project management <br/><br/>4 Building an events team <br/><br/>5 Event marketing <br/><br/>6 Financing events<br/><br/>7 Risk management <br/><br/>8 Event evaluation <br/><br/>9 Contemporary issues in international events management. Sustainability and the events industry <br/><br/>10 Ambush marketing: immoral or innovative? <br/><br/>11 The internationalization of sport events and leagues <br/><br/>12 The role of events in the hospitality sector <br/><br/>13 The development of the corporate events sector <br/><br/>14 Extended case studies. Sleeping through the static <br/><br/>15 The exportation of event expertise: taking best practise to international markets in the MICE sector <br/><br/>16 The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation <br/><br/>17 Events operations: the London city airport's fundraising day |
650 ## - SUBJECT | |
Keyword | Special events--Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ferdinand, Nicole, ed. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kitchin, Paul J., ed. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession number | Date last seen | Date last checked out | Koha item type |
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Central Library, Sikkim University | Central Library, Sikkim University | General Book Section | 29/08/2016 | 394.2068 FER/E | P41669 | 10/07/2018 | 10/07/2018 | General Books |