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Integrated advertising, promotion, and marketing communicaitons / by Kenneth E. Clow and Donald Baack.

by Clow, Kenneth E.

Edition: Material type: Text Text Publication details: New Delhi: Pearson Education, 2007Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.8 CLO/I.

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Essentials of marketing research/ putting research into practice Kenneth E. Clow & Karen E. James

by Clow, Kenneth E | James, & Karen E.

Edition: 1st ed.Material type: Text Text Publication details: Los Angeles: Sage Publications, 2014Availability: Items available for loan: Central Library, Sikkim University (1) Call number: 658.83 CLO/E.

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