Handbook of consumer psychology/ edited by Curtis P. Haugtvedt, Paul M. Herr and Frank R. Kardes
Material type: TextPublication details: New York: Lawrence Erlbaum Associates, c2008Description: xvi, 1273 pISBN: 9780805856033 (acid free paper)Subject(s): Marketing--Psychological aspects -- Advertising--Psychological aspects | Decision making -- Consumer behaviorDDC classification: 658.8342Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Central Library, Sikkim University Reference | Reference Collection | 658.8342 HAU/H (Browse shelf(Opens below)) | Not For Loan | P26578 |
Total holds: 0
There are no comments on this title.